Preparatory activities

How to analyse a music video...

Things to look for when analyzing a music video include:

1) What is the story line of the music video?
2) What are the artist representing during the music video?
3) How is the artist portrayed during the music video?
4) What is the editing like, quick or slow?
5) What setting has been used and why?
6) What props have been used?
7) Does the video follow stereotypes?
8) Is the music video performance, narrative or both?

History of music videos

Modern music videos were initially used as marketing devices intended to promote the sale of music recordings as well as the artist.